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About Us

Bleed the North (formerly PERIOD Ontario) was founded by Isabela Rittinger in March 2020, at the start of the COVID-19 lockdown. Due to the stockpiling of period products in grocery stores during that time, the widespread effects of period poverty for individuals across Ontario was exacerbated by pandemic induced panic-buying, which further motivated Isabela to push for better access to period products.

With newfound spare time but longtime passion for menstrual equity, Isabela got to work in connecting with other like-minded individuals to work on this project. They quickly sensed interest and motivation from the community to help end period poverty and period stigma, leading the organization to expand from Durham Region to Ontario in May.


Since then, the Bleed the North team has been working tirelessly to provide period products to shelters across the province, advocating for menstrual legislation in Ontario parliament and developing virtual educational campaigns. 

Our Mission

We are committed to ending period poverty and stigma by providing menstrual products to people in need across Ontario. We hope to educate our community on the dangers of period poverty and work to promote menstrual legislation in Canadian politics. We promise to see the ways in which menstruators are affected by their periods and learn from those who experience menstruation and period poverty in all of its complexity, together. 

Our Vision

Our vision is a world in which no menstruator has to choose between putting food on the table or having a clean and healthy period. A world in which everyone, regardless of race, gender, socioeconomic status, has access to period products without being financially burdened.  A world in which having a period is not gendered and considered “a woman’s issue”. A world where “period” is not a dirty word.

Our Commitment to Sustainability

We here at Bleed the North acknowledge the immense amount of waste generated by menstrual products, and recognize the need for more sustainable alternatives. As such, we promise to move forward into 2021 with a strong emphasis on sustainability—educating, advocating and empowering menstruators and non-menstruators alike to identify more eco-friendly menstrual products that are best suited for them.

What is gambling?

Actually there is no single, clear cut definition of what gambling is but it is widely agreed that: - Two or more people agree to take part in the activity (usually an operator and the person who wishes to gamble); - Normally money (the ‘stake’) is paid by the loser to the winner; - The outcome is uncertain and the activity involves risk; - The result is determined at least partly by chance; - Participation is an active experience but can be avoided by not taking part.

What is problem gambling?

Problem gambling is an urge to continuously gamble despite harmful negative consequences or a desire to stop. Problem gambling is often explained by whether harm is experienced by the gambler or others, rather than by the gambler’s behaviour. Severe problem gambling may be diagnosed as clinical pathological gambling if the gambler meets certain criteria. Pathological gambling is a common disorder that is associated with both social and family costs.

Does the Foundation accept financial help through donations?

Yes, everyone can help the foundation! From businesses to individuals by downloading, filling out the donation form and send it by post at 90/91, Second Floor, Psaila Street, Birkirkara, BKR 9073. More information can be found in the Donations Section of this website further down.

What is the player's charter?

Players Charter is a document which was written in order to set out guidelines for both the authority's personnel, as well as to consumers related to gambling and standards of service.

How many gaming companies are licensed in Malta?

Over 328 licensed gaming companies call this island paradise home, as it is estimated that the sector employs 8,300 persons full-time and provides 4,000 others with indirect employment. The remote gaming sector is responsible for over 12% of the country’s GDP, as during the pandemic's first year the same sector generated €924 million in the country's economy.

What is Responsible Gaming?

Today, you can bet anywhere, anytime on just about anything. With opportunities to gamble increasing and advertising enticing us to gamble more frequently, spreading the word about how to gamble safely is becoming more important than ever. For us, responsible gambling is about both the individual gambler and the wider community. Responsible gambling for individuals means:

  • They may gamble for pleasure and entertainment but are aware of their likelihood of losing and understand the associated risks,
  • They exercise control over their gambling activity, and
  • Responsible gambling occurs in balance with other activities in their lives and is not causing problems or harm for themselves or others.
Responsible gambling for the broader community, including gambling providers, governments, and sporting associations, requires:
  • Shared responsibility for generating awareness of the risks associated with gambling,
  • Creating and promoting environments that prevent or minimise problem gambling, and being responsive to community concerns around gambling.

Frequently Asked Questions


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